Once You Pop the Love Don’t Stop
SHORT N’ SWEET
A Super Bowl pre and post-game social first campaign for Pringles 2026 spot. The campaign expands on Pringles usage of its celebrity talent by spinning a larger narrative around her ex-boyfriend, Pringleleo.
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The Ask: Revamp a Super Bowl comms rollout to drive bigger conversation during and after the Super Bowl.
Goal: Pre-Game to Post-Game Extension & Comms Plan
Brand Platform: Randomness, Playfulness, A sprinkling of seriousness and heaps of curiousness.
Objective: Drive sales during the Super Bowl to Valentine’s Day window among Gen Z and young millennials
Campaign: Once You Pop, the Love Don’t Stop
THE ASK
Revamp a Super Bowl comms rollout to drive bigger conversation during and after the Super Bowl.
One of the highlights of the 2026 Super Bowl was the Pringles “Pringleleo” ad, so how can I, a Sabrina Carpenter super fan build it out even further.
Pringles 2026 Super Bowl ad features Sabrina Carpenter as she builds, dates, and ultimately cannibalizes her dream man.
Viewers praised Carpenters performance but the real star of the ad was the Salty Bachelor himself.
The people yearn for Pringleleo
Looking at what Pringles had already done pre and post game, I took it and spun it into a
LOVE STORY
ONCE YOU POP THE LOVE DON’T STOP
OBJECTIVE
Drive sales during the Super Bowl to Valentine’s Day window among Gen Z and young millennials.
DELIVERABLES
