Short n’ Sweet

One of the highlights of the 2026 Superbowl was the Pringles “Pringleleo” ad, so how can I, a Sabrina Carpenter super fan build it out even further.

Goal: Pre-Game to Post-Game Extension & Comms Plan

Brand Platform: Randomness, Playfulness, A sprinkling of seriousness and heaps of curiousness.

Objective: Drive sales during the Super Bowl to Valentine’s Day window among Gen Z and young millennials

Campaign: Once You Pop, the Love Don’t Stop

Pringles 2026 Super Bowl ad features Sabrina Carpenter as she builds, dates, and ultimately cannabilizes her dream man.

Viewers praised Carpenters performance but the real star of the ad was the Salty Bachelor himself.

The people yearn for Pringleleo

Looking at what Pringles had already done pre and post game, I took it and spun it into a

LOVE STORY