SHORT N’ SWEET

Fueled by the memory of her late grandfather, Super-heroine Rhyann Clark embarks on a mission to reignite her love for Comic Books. Join her as she battles through interviews, an astounding 750+ respondent survey, store visits and more.

METHODOLOGY

Primary Research

  • 3 Interviews with Comic Book Collectors

    • Velocity Comics, Nova Gateway Comics

  • 5 Interviews with Collectors

  • In-person observations

    • Store Observations, Shadow Shopping

  • 750+ Survey Respondents across Facebook, Reddit, and TikTok

Secondary Research

  • Reddit Communities

  • TikTok creator content

  • Articles from CGC

  • Comic Book Resources

  • Youtube Collecting Channels & Podcasts

2 KEY TAKEAWAYS

#1. The collecting community has multiple types of people, but it still skews very old, very white, and very male. While the demographic of women and people of color has increased, the culture is very much the same.

#2. They’re a community scared of dying! While doing my research, many people I talked to expressed excitement and appreciation about this project, citing a fear that younger generations are not interested in the hobby.

THE COMIC